This policy explains how Shenzhen Helian Electronics Co., Ltd. (“Helian”, “we”) uses cookies and similar technologies on hlled.com, what each of them does, and how you can change your mind at any time.
It should be read together with our Политика конфиденциальности, which covers the personal data we collect and how we handle it.
1. What cookies are
A cookie is a small text file that a website stores in your browser. It lets the site remember something between page loads — for example, whether you have already answered our cookie banner, or which pages you have visited.
We also use similar technologies such as local storage and pixels. When this policy refers to “cookies”, it covers those as well.
2. Your choice
When you first visit from the European Economic Area, the United Kingdom or Switzerland, a banner asks whether you accept analytics and marketing cookies. Nothing beyond the strictly necessary cookies is set until you choose.
Visitors from other regions do not need to give consent, and the banner does not appear.
You can change your decision at any time:
- Click the small cookie icon in the bottom-right corner of any page.
- Clear your browser cookies for this site — the banner will appear again on your next visit.
Your choice is stored for 12 months, after which you will be asked again.
3. Categories we use
Strictly necessary
These keep the site working and cannot be switched off. They do not track you across websites.
Аналитика
These tell us which profile pages, guides and downloads people actually use, so we know what to improve. Data is aggregated; we do not use it to identify individuals.
Marketing
These let us measure whether our Google Ads campaigns bring genuine enquiries, and avoid showing ads to people who have already contacted us.
4. The cookies we set
| Имя | Category | Purpose | Duration |
|---|---|---|---|
| hl_cmp | Necessary | Remembers your cookie choice and the region you were placed in, so you are not asked again. | 12 months |
| cf_clearance | Necessary | Set by Cloudflare to confirm a real browser rather than a bot. | 12 months |
| CHATY_HTTP_REFERER | Necessary | Records which page you came from, so our support chat can pick up the context. | 30 days |
| wordpress_sec_*, wp-settings-* | Necessary | Keep an administrator or customer logged in. Not set for ordinary visitors. | Session to 1 year |
| _ga | Аналитика | Google Analytics 4 — distinguishes one browser from another so we can count unique visitors. | 2 года |
| _ga_* | Аналитика | Google Analytics 4 — keeps session state across page views. | 2 года |
| _clck | Аналитика | Microsoft Clarity — identifies a returning visitor so heatmaps stay coherent. | 1 year |
| _clsk | Аналитика | Microsoft Clarity — groups page views into a single session recording. | 1 day |
| _gcl_au | Marketing | Google Ads — conversion linker, so a click on an ad can be credited when the enquiry happens later. | 90 days |
| _gcl_aw | Marketing | Google Ads — stores the ad click identifier for conversion attribution. | 90 days |
| _gcl_dc | Marketing | Google Ads — the same purpose when a campaign runs through Display or partners. | 90 days |
Some cookies above are only created after you accept the relevant category. If you decline, none of the analytics or marketing entries are written.
5. Third-party services
| Сервис | Provider | What it does here | Their policy |
|---|---|---|---|
| Google Analytics 4 | Google LLC | Aggregated traffic and engagement reporting. | policies.google.com/privacy |
| Google Ads | Google LLC | Measuring enquiries that come from our paid search campaigns. | policies.google.com/privacy |
| Microsoft Clarity | Microsoft Corporation | Anonymous heatmaps and session recordings used to fix usability problems. | privacy.microsoft.com |
| Cloudflare | Cloudflare, Inc. | Content delivery, caching and bot protection. | cloudflare.com/privacypolicy |
| WPForms | Awesome Motive, Inc. | Powers our enquiry and catalogue-download forms. | wpforms.com/privacy-policy |
How Google handles data when you decline
We use Google Consent Mode v2. If you decline analytics or marketing cookies, Google receives only an anonymous signal that a visit occurred — with no cookie identifiers and no personal data. That signal is used solely for aggregate conversion modelling, so our reporting is not distorted by the people who declined. It cannot be traced back to you.
6. Managing cookies in your browser
Every major browser lets you block or delete cookies. Be aware that blocking all cookies may stop parts of this site from working — for example, forms may fail to submit.
Where your browser sends a Do Not Track or Global Privacy Control preference, we treat it as a request not to use analytics or marketing cookies.
7. Changes to this policy
If we add or remove a tool that sets cookies, we will update this page and revise the date below. Where a change materially affects what we collect, we will ask you to review your choice again.
Last updated: 10 November 2026
8. Contact us
Questions about cookies or how we handle your data:
- By email: info@hlled.com
- By phone: (+86) 0755 27606785
- By post: 3F, Tonggao Building 2, Sanlian Industrial Area, Songbai Road, Shiyan Town, Bao’an District, Shenzhen, Guangdong, China
- Or through our contact page